Patanjali Ayurved Limited, founded in 2006 by Baba Ramdev and Acharya Balkrishna, is a leading Indian consumer goods company that has revolutionized the domestic FMCG (Fast-Moving Consumer Goods) industry through its focus on Ayurveda, swadeshi (indigenous) values, and natural health products.
Company Snapshot
- Name: Patanjali Ayurved Limited
- Founded: 2006
- Founders: Baba Ramdev and Acharya Balkrishna
- Headquarters: Haridwar, Uttarakhand, India
- Industry: FMCG, Ayurveda, Healthcare, Natural Products
- Website: patanjaliayurved.net
Vision and Mission
Patanjali aims to make India self-reliant by reviving and promoting the ancient science of Ayurveda. Its core philosophy is based on swadeshi, natural healing, and affordability, making wellness accessible to all.
Product Categories
Patanjali offers more than 3,000 products across categories:
- Ayurvedic Medicines
- Personal Care (soaps, shampoos, toothpaste)
- Food Products (ghee, biscuits, juices, spices, flour)
- Health Supplements
- Natural Cosmetics
- Cleaning and Household Products
Popular products include Dant Kanti (toothpaste), Aloe Vera Gel, Cow Ghee, Chyawanprash, and Divya Pharmacy Medicines.
Manufacturing & Infrastructure
- Headquarters and main production located in Haridwar
- Over 50 manufacturing units across India
- Owns Divya Pharmacy, Ruchi Soya (now Patanjali Foods)
Financials & Growth
- FY24 Revenue: Estimated over INR 45,000 crore (including Patanjali Foods)
- Employees: Over 2 lakh people including farmers
- IPO: Patanjali Foods Ltd is listed on NSE and BSE
- Ranked among India’s top 10 FMCG companies by revenue
Marketing & Distribution
- Focus on nationalist sentiment and Ayurvedic tradition
- Aggressive retail and television presence
- Over 5,000 Patanjali exclusive outlets and 15,000 distributors
- Partnerships with retail chains, e-commerce platforms
Key Milestones
- 2006: Inception of Patanjali Ayurved
- 2015-17: Disrupted Indian FMCG market; became fastest-growing company
- 2019: Acquired Ruchi Soya
- 2022: Rebranded Ruchi Soya as Patanjali Foods
Founder Profiles
- Baba Ramdev: Yoga guru and face of Patanjali. Popularized yoga across India and globally.
- Acharya Balkrishna: Managing Director and major stakeholder. Ayurvedic scholar and business strategist.
Controversies & Challenges
- Criticism over product claims, FSSAI issues
- Legal battles and advertising bans
- Competition with MNC giants like HUL, Colgate, Dabur
Competitors
Top competitors include:
- Dabur
- Himalaya Wellness
- Hindustan Unilever (HUL)
- Colgate-Palmolive
- Baidyanath
Social & Rural Impact
- Promotes indigenous farming and organic agriculture
- Employs lakhs of people directly and indirectly
- Supports education and health through Patanjali Yogpeeth and other trusts
Future Outlook
Patanjali aims to:
- Expand exports and global Ayurveda markets
- Digitize wellness with apps and online Ayurveda consultation
- Strengthen position in food & edible oil through Patanjali Foods
- Become India’s largest FMCG brand by 2027
FAQs
- What is Patanjali? An Indian FMCG and Ayurveda-based brand founded by Baba Ramdev and Acharya Balkrishna.
- Is Patanjali publicly listed? Yes, Patanjali Foods Ltd (formerly Ruchi Soya) is listed.
- Where is Patanjali headquartered? Haridwar, Uttarakhand, India.
- What are Patanjali’s top products? Dant Kanti, Aloe Vera Gel, Cow Ghee, Chyawanprash.
- Revenue of Patanjali in FY24? Estimated over INR 45,000 crore (combined).
Patanjali has grown from a spiritual vision to a business empire—bridging ancient wellness with modern needs while staying rooted in India’s traditional heritage.
