Campaign: “Hawa ke saath saath, Zepto ke sang sang”
As temperatures rise, Orient Electric has partnered with Zepto to launch an innovative quick-commerce campaign promising doorstep fan deliveries in just 10 minutes. Titled “Hawa ke saath saath, Zepto ke sang sang”, the campaign is designed to capture the attention of India’s fast-moving, convenience-driven consumers this summer.
Orient’s collaboration with Zepto reflects a strategic pivot towards instant gratification, delivering not just fans, but also appliances and lighting solutions via leading quick commerce platforms. This initiative aims to meet the rising expectations of urban consumers who demand speed, relevance, and seamless accessibility.
The brand’s summer campaign blends a light-hearted, breezy tone with high-impact visibility across digital, social media, and outdoor (OOH) advertising channels. The goal: maximize reach, engagement, and brand recall during the peak of the season.
Anika Agarwal, Chief Marketing & Customer Experience Officer at Orient Electric, shared:
“Our goal is to ensure the brand is discoverable, desirable, and instantly accessible at key decision-making moments. Last year, we doubled our growth on quick commerce platforms. This year, we’re building on that momentum with sharper communication, platform-led engagement, and a portfolio tailored for instant needs.”
She further emphasized that Orient is embracing the digital-first consumer mindset by curating a product lineup that’s not only high on utility but also quick-commerce ready. The brand’s approach combines contextual messaging with platform partnerships to stay relevant in a “no-wait” world.
“With Zepto, we’ve dialled up the freshness — not just in product delivery, but in the tone of voice,” she added.
“The communication is vibrant and relatable — echoing the spirit of summer and the velocity of modern commerce.”
đź“Ś Key Highlights:
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10-minute fan deliveries through Zepto
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Campaign active across digital, social, and OOH media
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Focused on instant gratification, convenience, and contextual branding
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Part of Orient’s broader strategy to scale growth on quick-commerce platforms
