How to Start a Shopify Store in India: A Step-by-Step Guide for Beginners

Launching your own online store in India has never been easier. With Shopify, you can build a professional, mobile-friendly e-commerce website—without writing a single line of code. Whether you’re selling clothing, electronics, handmade goods, or digital products, Shopify gives you the tools to start, manage, and grow your business.

Here’s a step-by-step guide to help you start your own Shopify store in India in 2025:

🧱 Step 1: Decide What You Want to Sell

Before diving into Shopify, identify:

• Your niche or category (e.g., fashion, wellness, electronics)

• Target audience and buyer persona

• Check demand using Google Trends, Amazon, Flipkart, or Meesho

💡 Tip: Start with 5–10 best-selling or unique products before expanding.

🌐 Step 2: Sign Up for Shopify

1. Visit www.shopify.in

2. Click “Start Free Trial” (14-day trial available)

3. Fill in your email, password, and store name

🛠️ Shopify will automatically generate a store with a default theme you can customize.

🎨 Step 3: Choose a Theme and Customize Your Store

• Go to Online Store > Themes

• Use free themes like Debut or Dawn, or explore paid ones from the Shopify Theme Store

• Customize colors, fonts, layout, homepage banners, and navigation

🖼️ Add a high-quality logo, sliders, and professional product images.

📦 Step 4: Add Products

• Go to Products > Add Product

• Add:

  • Product Title

  • Description

  • Price & MRP

  • SKU (optional)

  • Inventory & stock levels

  • Product photos (use white background)

  • Variants (size, color, etc.)

✅ Don’t forget to enable “Track Inventory” and choose shipping options.

💳 Step 5: Set Up Payments

In India, Shopify supports:

• Cashfree Payments

• Razorpay

• PayU

• CC Avenue

• Manual (COD)

To activate:

• Go to Settings > Payments

• Choose a payment provider and create an account

• Link your Indian bank account and PAN/GST (if applicable)

🚚 Step 6: Set Up Shipping & Delivery

• Go to Settings > Shipping and Delivery

• Add shipping zones (India, or international if needed)

• Define rates: Free shipping, flat rate, or weight-based

📦 For shipping in India, integrate Delhivery, Shiprocket, or Pickrr for order fulfillment.

📝 Step 7: Set Up Legal Pages

Add important pages like:

• Privacy Policy

• Refund & Return Policy

• Terms & Conditions

• Shipping Info

💡 Shopify provides templates under Settings > Legal.

🛒 Step 8: Test Your Store & Launch

• Preview your site

• Do a test order to verify checkout flow

• Set your domain (e.g., www.yourbrand.in)

  • Buy it from Shopify or connect via GoDaddy, Hostinger, etc.

• Remove password protection under Preferences > Password Page

🎉 You’re live now!

📣 Step 9: Promote Your Shopify Store

• Use Facebook & Instagram Ads

• Create an Instagram Shop linked with Shopify

• Run Google Shopping Ads

• Focus on SEO and blog content

• Use WhatsApp for Business and email marketing

📊 Step 10: Track, Optimize & Scale

Use built-in Shopify Analytics to monitor:

• Sales

• Traffic sources

• Conversion rates

• Abandoned cart recovery

💼 Upgrade with apps like:

• Judge.me (reviews)

• Privy (popups/email)

• PageFly (custom pages)

• Loox (photo reviews)

✅ Final Tips

• Register for a GST number if selling taxable goods

• Keep product quality and customer service high

• Start small, but think scalable

• Join Shopify India Facebook communities for help